The People Behind The Tap
The People Behind The Tap
LISTEN AND WATCH HERE
Real conversations with the leaders, builders,
and problem-solvers shaping the beer industry;
one story at a time.
About Thirsty Business
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From brewhouse to bar, from strategy rooms to service routes, we spotlight the individuals whose decisions, experience, and craftsmanship ultimately show up in the glass.
Thirsty Business is a long-form interview podcast focused on the people who make the beer industry work.
This is not a podcast about products.
It’s a podcast about people, choices, and execution.
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Every pint has a backstory, but the people behind it rarely get the spotlight. We exist to:
Capture the human stories behind the work
Share lessons learned through experience, not theory
Give voice to the people who quietly raise the standard for the industry
Because progress doesn’t happen in boardrooms alone, it happens through people.
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Most industry content focuses on what happened.
We focus on who made it happen and how.
Latest Episodes
Meet the Queen of Beer
Jennifer Hauke, Host of Thirsty Business Podcast & Founder and President of Draftline Technologies, has devoted her life to the draft industry.
As the driving force behind Draftline Technologies, Jennifer has created a cutting-edge technology platform that offers on-premises draft solutions to enhance draft quality, performance, and efficiency across all aspects of the on-premises draft beverage category.
Her +30 years of extensive experience spans draft services, installation, administration, routing, product research, and software development, establishing her as a respected and influential figure in the sector.
Moreover, Jennifer is dedicated to empowering women in the industry and mentors many. As an active member of the National Beer Wholesalers Association (NBWA) Alliance for Women in Beer, she contributes her expertise and support to encourage the growth and success of women in the beer distribution sector. Jennifer and her husband, Drew, have three children and currently reside in Winter Park, Florida.
Her leadership, on and off the microphone, is driven by one belief: The industry is stronger when people are seen, heard, and supported.
While the conversations are human, the impact is intentional.
Our Purpose
Educate the industry on the economic and sensory benefits of clean, well-maintained draft systems, driving quality beverages
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Reinforce the value of a skilled, professional technician workforce​
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Bridge supplier, distributor, and retailer relationships through shared stories and perspectives
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Drive category growth for both draught and overall beer
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This is achieved through storytelling, not selling.
